This story was first published by Digiday sibling ModernRetail
From inventory constraints and halted shipments, to tariffs whiplash and waterway obstructions, brands and retailers have been battling supply chain disruption for years.
But companies are able to handle the chaos, conflicts and uncertainty a little bit better now, executives said on panels recently during Shoptalk Fall in Chicago. They’ve gotten used to having to pivot, whether there’s an issue locally or internationally. And artificial intelligence has made adapting somewhat easier than five years ago, thanks to tools that flag delays, help optimize inventory and automate tasks.
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