Category: In the News

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‘It’s too risky’: Tariffs are causing brands to back away from the U.S. and expand abroad instead

This story was first published by Digiday sibling ModernRetail

Earlier this summer, Matthew Hassett, the founder of lamp and clock brand Loftie, realized he couldn’t depend on the U.S. market like he had in the past.

Ninety-five percent of Loftie’s sales were from U.S. customers, but the company was stuck paying tariffs of up to 180% to bring in products from China. That number could change in November, when a trade truce is set to expire — and if costs go up even more, Loftie won’t have the funds to ship to the U.S. for the holidays.

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Future of Marketing Briefing: Kimmel, Google, TikTok: three fault lines in a broken ad economy

In the span of a week, a late-night host became collateral in a culture war over free speech. A landmark antitrust case challenged how digital advertising has been rigged in plain sight. And TikTok’s imminent fate in the U.S. signaled the geopolitical fault lines now running through entertainment itself. 

These weren’t isolated events – they were symptoms of a larger fracture. 

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