Category: In the News

President Donald Trump’s so-called “big beautiful bill” ends a $7,500 electric vehicle tax credit at the end of this month, which could impact EV sales — not to mention economic headwinds and tariff effects on auto prices.

Through it all, Volvo is trying to grow its market share in the U.S. from 1 to 2% and push EV sales, according to Rafael Ugo, head of marketing at Volvo Car Americas. To do so, the global automotive brand is taking an offline, hyperlocal approach to its marketing strategy.

“We are seeing this transformation, this transition, being a little bit slower than what we thought years ago,” he said. “For us, I want to find the 2% that’s really to move from a gas to electric vehicle. Those customers, they’re already there in the market.” 

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Snap is sweetening the deal for advertisers willing to buy space inside users’ chat feeds. 

It’s been nearly a year since the company rolled out the new ad placement – pitched by CEO Evan Spiegel as a way to make “the core functionality of Snapchat accessible to advertisers”. Since then, Snap has been working to make that promise stick, and is now offering incentives in an effort to drive adoption for the placement.  

“I think Evan [Spiegel] realized that that’s [the chat tab] where the majority of the users spend most of their time,” said Shamsul Chowdhury, global evp paid social at Jellyfish. “They figured they need advertisers there. There’s a lot of money to be made, because they’re sitting on a gold mine.”

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