Category: In the News

After a viewership boom earlier this year, some LinkedIn creators say their video impressions have slumped in the second half of 2025 — a drop the platform attributes to changes in how it prioritizes video. 

Over the past two months, seven LinkedIn creators and talent managers have reported a downturn in video impressions on the platform compared to the beginning of 2025, a period during which LinkedIn reported a 36 percent year-over-year increase in overall video viewership. 

Video creator Gigi Robinson said that the first six months of 2025 were “phenomenal” in terms of video performance, with her videos garnering nearly 120 million impressions between January and March of this year. In the past 90 days, however, Robinson’s cumulative video impressions have dropped into the single-digit millions. 

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At the start of the year, hopes for a return to the frothy days of mergers and acquisitions were high, but more recent deal activity has tempered expectations.

It was the prospect of a more business-friendly U.S. administration that bankers and corporate dev teams were primed for a rebound from 2023–24’s M&A lull. Early signals seemed to validate the optimism: T-Mobile kicked off a telco-led mini-spree, agreeing to buy Vistar Media for approximately $600 million and later confirming a $175 million deal for Blis — an example of a telco leaning into ad-funded diversification, contrasting with its domestic peers.  

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