Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Inside The New York Times’ AI newsroom strategy

The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets.

The team behind figuring out how to use AI to parse through hundreds of hours of video or thousands of datapoints is led by Zach Seward, The New York Times’ editorial director of A.I. initiatives. His role was created in December 2023, part of a wave of new AI-focused positions that media companies formed to figure out which AI guidelines, projects and tools to develop for the newsroom to give reporters a competitive edge.

Onstage at the Digiday Publishing Summit in Miami, Fla., last week, Seward outlined how his team is working with reporters, what tools they’ve built and what the key use cases for AI are so far. Seward has a team of eight, including four engineers, a product designer and two editors. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Sports rights owners are embracing YouTube creators as their next media partners

From YouTube broadcasters to credentialed TikTokers, sports rights owners are embracing creators — and rethinking what a media partner looks like.

In recent weeks, Germany’s Bundesliga became the first top-tier league to award live match rights in the U.K. to YouTube personalities like Mark Goldbridge, whose “That’s Football” channel boasts millions of subscribers. In Brazil, YouTube’s recent broadcast of the Chiefs-Chargers NFL game featured creator Deestroying as a sideline host, effectively reimagining the play-by-play for a Gen Z audience.

And at this year’s U.S. Open, the U.S. Tennis Association (USTA) granted official credentials to more than 50 creators — from fashion influencers to food vloggers — allowing them to roam the grounds, create content courtside, and document the tournament in real time. The result? Over 2.3 billion digital impressions and a media footprint that extended far beyond match highlights.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More