Bleacher Report is kicking off its first official season with the NFL, a partnership the publisher says will help drive a 50% revenue boost this year.
The deal, brokered by parent company Warner Bros. Discovery, gives Bleacher Report unprecedented access to game highlights, tentpole events like the draft and the Super Bowl, and digital footage.
For Bleacher Report, that access isn’t just about game footage — it’s a chance to test new content formats, audience strategies and advertiser opportunities around one of the country’s biggest sports properties.
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