The 2025 tariff landscape presents both challenges and opportunities for e-commerce. A data-driven, strategic approach is essential for navigating this complex environment. By understanding the impact of tariffs on different sectors and timing marketing efforts effectively, retailers can position themselves for success in the holiday season and beyond.,Read More
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Netflix turns to Amazon to make its ads easier to buy
The streaming wars may be far from over but Netflix and Amazon are already finding common ground in advertising.
Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying platform the Amazon DSP in 12 markets including the U.S., the U.K., Germany and Japan.
With that, Netflix checks the final box on its programmatic integration tour, now live across all the major buying platforms — Google DV360, The Trade Desk, Yahoo and Microsoft.
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