This week’s Media Briefing looks at what the DOJ’s anti-climatic ruling on the Google Search antitrust trial means for publishers. Many were disappointed, though some media execs said the fight for more publisher control wasn’t over.
- The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI experiments, which are hurting publishers’ referral traffic. Some execs consider this a “big win” for the tech company.
- Onion CEO talks buying Infowars, Spin magazine deal falls through, and more
‘A big win for Google’
After months of buildup, the Department of Justice’s behavioral remedies for Google, revealed on Sept. 2, have landed with a dull thud for many in adland.
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Affiliate marketing has become one of the most powerful ways for publishers to monetize traffic. Traditionally, many networks focus on CPA (cost per acquisition) or CPL (cost per lead). While these models have clear advantages, they also come with challenges: conversions depend on user actions that are outside of a publisher’s control, and payout consistency…,