Category: In the News

This is a developing story.

Google won’t be forced to sell its market-leading web browser Chrome and Android mobile operating system, although its exclusive search deals with handset manufacturers and ISPs have been prohibited in a landmark ruling in its year-long antitrust saga; developments that will unquestionably reshape the digital marketing industry. 

Justice Amit Mehta issued the orders today (Sept. 2) in a Washington D.C. court after initially ruling against Google almost a year ago, with lawyers for both sides pleading their cases after remedies were proposed in November 2024 when the Justice Department formally tabled its motion to force the sale of Chrome. 

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Following years of explosive growth, the creator economy has become a foundational element in any marketing strategy, but is reaching an inflection point, according to seven influencer marketing experts.

There are countless indicators that the creator economy is booming — from brands signing creator agencies of record to mergers and acquisitions. However, as influencer marketing spend increases, so too does scrutiny around costs, measurement and scale.

“It’s more money, more problems,” said Gabe Gordon, co-founder of social shop Reach Agency. Gordon later added, “Creator marketing has come from afterthought to mainstage.” 

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