Platform and agency execs recommended must-reads to unwind during busy periods

As the summer draws to a close, it’s safe to say it hasn’t been a quiet one. From CEO departures, trials and agency changes — not only has there not been a dull moment since Cannes Lions, the busy period has never stopped.

Which is why, before we head into the final stretch of the year, top execs across platforms and agencies across the industry to recommend some good page-turners, in a bid to unwind and unplug or learn something new — to escape the laptops, deadlines and Slack notifications just for a minute.

If you’re in need of a moment to decompress, try one of these recommendations below:

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Amazon reverses its Google Shopping retreat, making life harder for performance buyers

The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause on Google search spending. Summer’s over, it seems, for performance marketers.

Back in July, Amazon cut its investment in Google Shopping ads down to almost nothing in every market it operated globally. The abrupt move raised alarm bells among search practitioners, who rushed to speculate about the e-commerce giant’s motivations and what its retreat might mean for their clients — namely dollar, pound and Euro savings.

This week Amazon plunged back in. 

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