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Future of TV Briefing: The 2025 glossary

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

  • The future of TV, defined
  • MLB’s new rights holders, Netflix’s AI guidelines and more

The future of TV, defined

Welcome to the fourth edition of our glossary of key terms that people in the TV, streaming and digital video industry use — and, often, misuse. For as much as people continue to use OTT or to act as if CTV and streaming are interchangeable and for as much as the terms short-form and long-form feel meaningless, new terms keep cropping up that can confound and convolute any industry conversation. So here’s the latest guide to what people talk about when they talk about the future of TV.

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Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’

It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has taken. Last week, the hardware chain launched RedVest Media — its retail media network offering onsite search ads, display ads, in-store signage, email and push messaging as well as offsite programmatic.

RedVest Media joins the long list of retail media networks that’s been mounting over the last five years, including other hardware retailers like Home Depot’s Orange Media and Lowe’s Media Network.  

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CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths


Ace is hoping for a late-mover advantage, said Molly Hjelm, corporate vp of retail media at Ace Hardware. Advertisers are already familiar with RMNs and have solidified them as a budget line item in budgets (although it’s not always clear what teams oversee spend).

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