Category: In the News

This story was first published by Digiday sibling ModernRetail

Livestreaming is proving to be big business for TikTok Shop’s burgeoning resale economy.

Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from lives, the platform revealed last week at its inaugural Luxury Resale Summit in New York City. More broadly, luxury resale on TikTok Shop has enjoyed a 400% year-over-year spike in gross merchandise value, largely from products like handbags and watches.

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This week’s Media Briefing recaps what publishers said about search traffic declines, opaque AI licensing contracts and monetizing AI visibility during closed-door town hall sessions at the Digiday Publishing Summit, held in Miami this week.

• Overheard at DPS, “Google Zero” edition
• OpenAI partners with a Canadian local news network, Amazon wants in on short-form video news and more.

Overheard at DPS, “Google Zero” edition

Publishers know the old playbook is breaking. Search traffic is shrinking, AI platforms are increasingly intermediating audiences and the mass-traffic, programmatic advertising model that powered much of the digital publishing ecosystem is losing steam. What’s far less clear is what comes next — or how publishers ensure they get paid fairly in the process.

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