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With creators, marketers are back at a familiar crossroads: measurement headaches.
That moment always comes whenever ad dollars pile up around a particular part of the market — and with it, the scrutiny of finance directors.
Creators are there now.
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This article was first published by Digiday sibling Modern Retail.
Target has named its next CEO. Unsurprisingly, it’s Michael Fiddelke.
Fiddelke, Target’s chief operating officer, has been with the company for more than two decades in many different departments and leadership positions. For most of 2024, he served as CFO and COO concurrently, and in May, the company said Fiddelke would lead an “enterprise acceleration office” to drive speed and agility across the company by simplifying cross-company processes and using technology and data in new ways.
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