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This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.
Co-viewing measurement is a necessary evil in the TV and streaming ad market.
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In the midtown Manhattan offices of Hearst Tower, surrounded by the familiar chaos of print production — stacks of back issues, proof pages scattered across the desk, the constant hum of editorial collaboration — Michael Sebastian presides over one of America’s most iconic magazines. With a twist.
At 44, the editor in chief of Esquire represents something of a paradox: a digital native who came up through the ranks of online journalism, now stewarding a 92-year-old print publication (and its various digital products) that recently notched the industry’s loftiest honors.
This spring, Esquire picked up both the Pulitzer Prize for Feature Writing — awarded to journalist Mark Warren for his article, “Death of a Small-Town Pastor,” about a small-town minister and mayor who died by suicide after his secret online life was exposed — and the National Magazine Award for General Excellence. For Sebastian, the awards are the validation of a philosophy that bridges old and new media — that great storytelling transcends format, and that heritage brands can thrive in the digital age without abandoning their print DNA.
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