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Amazon is looking to an unexpected partner in its push for more ad dollars: publishers.
Once focused on its own sites and Prime Video, the company is now using shopper data, clean rooms and publisher partnerships to open up streaming and open-web inventory.
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WPP Media might be light on new business wins, but it’s heavy on data.
That was the message from global chief Brian Lesser on the holding company’s latest earnings call (August 7). In a market where buying power has lost some of its heft in the eyes of CMOs, Lesser highlighted its data as the differentiator.
“We now have more data than any of our competition reaching five billion consumers, connecting intelligence of all forms, including IDs, across a vast federated ecosystem,” said Lesser on the call.
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