Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Future of TV Briefing: The investment landscape for creator-owned businesses

This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses.

  • The rise of the CEO-creator
  • NFL+ESPN, Disney-Hulu, “Paramount, a Skydance Corporation” and more

The rise of the CEO-creator

Over the past decade, Jonathan Katz-Moses has built up a YouTube audience of 591,000 subscribers. Impressive, but there’s an even more impressive number attached to that platform presence. On the back of that YouTube channel, he has erected a profitable woodworking tools business that did nearly $6 million in revenue last year – and that just landed its first investment deal. 

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‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax

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Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns


Google’s AI-powered advertising tool Performance Max (PMax) is the marketer’s paradox: everyone complains about it, but few actually walk away. Some do, though — pulling their ad dollars entirely.

In a response to a request for comment, a Google spokesperson claimed that PMax was used by over 1 million advertisers across Google’s channels. “In 2024, we launched more than 90 quality improvements in Performance Max that increased conversions and business value for advertisers,” they said in a statement.

In this edition of our Confessions series, where we trade anonymity for candor, a 20-year growth marketing veteran explains why they’ve advised clients walk away from PMax, and will continue to do so — having already shifted aggregate budgets in the million double digits away from the platform.

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