Category: In the News

Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30. 

However, it was Magnite CEO Michael Barrett’s unexpected remarks about what may happen in 2026, given developments of the ongoing Google antitrust trial, the one where its ad server and supply-side platform are in the dock, which caused investors’ ears to perk up. 

Understandably, for an audience of Wall Street equities analysts, the company was eager to champion its market positioning, particularly in CTV, due to its modular product stack, although it was a statement harking back to its roots in programmatic display advertising that stood out.

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This story was first published by sister site, Modern Retail.

Sunglass Hut is making connected TV a key part of its vision for courting consumers.

This summer and last summer, Sunglass Hut ran CTV ads with the goal of getting viewers to come by its stores. The company initially included a QR code that people could scan to get directions to their nearest Sunglass Hut location, the address of which would also be shown on screen. This year, Sunglass Hut added a code that linked to a 3D sunglasses try-on filter. Sunglass Hut, which is owned by Ray-Ban parent EssilorLuxottica, worked with the programmatic media platform Blockboard on targeting and subsequent re-targeting for both ad campaigns.

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