Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry 

Related Insights


Member Exclusive

Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future


Uncertainties over the impact of U.S. import tariffs, as well as the disruption of AI, are upending the global economic order.  

It might seem intuitive that Big Tech (as a collective) will be the big beneficiaries of such trends, but as the recent raft of quarterly earnings releases demonstrates, such players are repositioning, and the impact on Madison Avenue could potentially be seismic. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

WTF is Model Context Protocol (MCP) and why should publishers care?

Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of the internet where AI agents make decisions and perform tasks on behalf of users. But that means websites may need to be refitted so that they’re easily understood by AI.

That’s where Model Context Protocol comes in.

What does any of this mean for publishers? In the future, publishers may need to figure out how to make their content accessible to AI agents – and their users – if they want their content surfaced in AI tools that people will use more and more as gateways to the web. Publishers will have to figure out how to rewrite their websites for an agentic web. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More