Another publisher is taking OpenAI to court.
Ziff Davis is the latest media company to sue the tech company over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content for free.
Despite growing legal pressure, the web has already been mined. Large language models like ChatGPT were trained on vast amounts of internet data, much of it scraped before publishers began pushing back. And while tools like robots.txt files, paywalls and AI-blocking tags have since emerged, many publishers admit it’s very difficult to enforce control across every bot — especially as some ignore standard protocols or mask their identities.
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