AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday.
In particular, some asked how it can be applied to ease the challenges advertisers face due to the fragmented digital landscape.
Google’s announcement last week that it would continue to permit third-party cookies means Chrome is an outlier compared to Apple’s Safari and Mozilla’s Firefox. And, of course, this is not to mention the (already) cookie-less CTV or mobile device landscapes.
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