Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag.
That strain has already forced ad spend forecasts down as CMOs scramble to rework budgets and reallocate dollars in the thick of the turbulence. Unsurprisingly, more of that money is ending up in Amazon’s cart, where ads are close to the point of purchase – easier to justify, harder to cut.
Over the last quarter, it raked in $13.92 billion, a 19% rise on the same period a year ago, according to its latest earnings update.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.