WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo.
Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP and credited it with delivering “significant value” to the firm, which is one of the world’s largest advertisers.
“I’m happy to share that The Coca-Cola Company has renewed its partnership with WPP Open X as its global marketing partner,” he wrote. “We are living a special moment in marketing at The Coca-Cola Company, and I’m glad to have WPP Open X on our team to help us create the future of marketing.”
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