It’s been a year since Google rolled out AI Overviews, and over two years since the launches of ChatGPT and Perplexity — tools that have collectively upended the traditional relationship between publishers, platforms and audiences.
The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping.
Digiday has sifted through the data to find the numbers that help show where publishers stand now when it comes to AI. Here’s what you need to know:
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