This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
- ‘Everyone’s trying to undercut The Trade Desk’
- YouTube poaches Disney exec, NBCU eyes MLB rights, Google debuts gen AI moviemaker and more
‘Everyone’s trying to undercut The Trade Desk’
Forget about the streaming wars; let’s talk about the connected TV ad battle. Specifically how Amazon and Google are looking to lay siege to The Trade Desk’s CTV ad business.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.