GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors are pitching their GEO services to optimize content for chatbots and AI search engines, claiming they can help brands and media companies boost their visibility in AI-generated answers.
But SEO veterans say the emerging industry around these AI visibility services may not be as revolutionary as they seem. Many GEO tactics, they note, are not all that different from traditional search optimization, though naturally there are some key distinctions.
Here are some misconceptions around GEO:
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