LADbible Group is cutting approximately a dozen staffers on its social video team based in Manchester, in the U.K. This comes after a round of layoffs to the social video team in London last fall, which impacted about 10 people, according to people familiar with the matter.
LADbible Group (which operates LADbible, SPORTbible and Betches Media) is one of the most dominant publishers on social platforms like Facebook and TikTok. It built its business around viral, entertainment-driven video content designed for young audiences. The media company regularly racks up tens of billions of views each year across social platforms — a scale few traditional publishers can match.
But growth driven by shareable, user-generated content — often the bulk of LADbible Group’s presence on Facebook and TikTok — may be slowing.
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