Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026

This story was first published by Digiday sibling Glossy

On Wednesday, Macy’s, Inc. posted its fourth-quarter and full-year results for 2025. The department store giant and owner of Bloomingdale’s and Bluemercury reported a 1.5% growth in comparable sales with net sales of $21.8 billion for 2025.

Looking ahead to 2026, however, the company is projecting annual sales to reach $21.4 billion to $21.65 billion, representing a 0.5% drop to 0.5% increase compared to 2025. The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures, and will look to artificial intelligence to improve operations throughout the fleet.

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Author: Emily Jensen

Search & Affiliate Marketing Strategist since 1993