‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

One of Coca-Cola’s core focuses these days is data — specifically how it matches its own data against what its partners hold.

John Murphy, the advertiser’s president and CFO, made the point at the DBAccess Global Consumer Conference on Thursday. 

He added: “Today, one of our core areas, how do we take the, let’s say, first-party data that we own — it’s proprietary, it’s ours — and how do we marry that with the customer data that these proprietors who are bottlers, given the amount of engagement they have with millions of customers every day. Or how do we work with some of our partners, whether it’s in the U.S. with Publicis or WPP in other parts of the world, to bring that together and then to create a sort of a new intelligence.” 

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Nest New York brings its fragrance-layering strategy to the U.K.

This story was first published by Digiday sibling Glossy

Nest New York is bringing its layerable fragrances to the U.K., as prestige and mass beauty brands alike lean into the commercial scent-wardrobe opportunity.

The New York-based fragrance brand, founded in 2008 by Laura Slatkin, is expanding its U.K. presence this month through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden. Cult Beauty and Harrods carry Nest’s fine fragrances, while Selfridges and John Bell & Croyden sell its home fragrance products. At Selfridges, the brand is selling both online and in-store, while John Bell & Croyden is launching Nest in-store only.

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