Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope

Autonomous agent-to-agent trading could hit scale within six to 12 months. But there’s a catch: the industry’s standards need to keep pace with the technology.

That’s what Jamie Allen, Nvidia’s director of AI for sports, ad tech and streaming media told me earlier this week when we caught up.

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Walmart warns it may have to raise prices due to fuel costs

This story was first published by Digiday sibling Modern Retail.

Higher fuel prices due to the war with Iran are putting pressure on Walmart’s customers and supply chain, and could lead to higher price tags on the shelf.

Consumers may face higher retail prices in the coming months due to higher-than-planned fuel costs in global distribution and fulfillment operations and the rising cost of food manufacturing, CFO John David Rainey warned on a call with investors Thursday morning.

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