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Bauer Media Group, the entity behind titles such as Closer, Empire, Grazia and Heat, announced a company-wide restructuring this week, including significant job cuts, with sources indicating it could affect up to 30% of its publishing staff.  

The developments came to light when the Europe-based publisher addressed staff internally earlier this week, during which leadership announced the cutbacks, primarily affecting its workforce in Germany and the U.K. 

The cut in headcount was also alluded to in a muted announcement from Bauer Media Group, whereby the company said it “recognises [sic] that these changes will impact employees in certain areas of the business,” with the decision later explained in an April 15 company all-hands.

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The media budgets of U.K. advertisers are set to rise over 7% in the first quarter of 2026, despite worries over supply-chain disruption and low consumer confidence.

It’s a sign advertisers aren’t acting to pull or pause media investment in the face of slow economic growth prospects, increased tariffs on goods exported to the United States, or the rise in energy prices prompted by the recent war between the U.S. and Iran.

“The trend, I would say, has been more positive than you would expect based on what’s in the news,” said Chris Woodward, executive director at Brandtech shop Oliver.

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