Ad tech is lining up behind OpenAI (it’s been here before)

StackAdapt is opening up ChatGPT ads to all of its advertisers this week. It won’t be the last.

The demand side platform, which became one of a handful of ad tech companies to partner with OpenAI at launch, started with a closed beta of double-digit clients before deciding the product was ready to scale.

“We ran a pilot just to make sure everything worked well, and that has been going well,” said Yang Han, co-founder and CTO. “So we’re actually releasing it wide this week — it’s broadly open on our platform for all our customers.”

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Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media is rewiring its commercial model around PMPs, first-party data, and a lighter ad load to build a more outcomes-driven business.

The shift comes as publishers face ongoing volatility in open-market programmatic revenue and increasing pressure from buyers to prove performance.

On sheer scale alone, you’d assume Mail Metro Media — the commercial ad arm of DMG Media, which owns the Daily Mail and Metro titles — was a textbook high‑volume programmatic machine. And yet, for years, the publisher has been driven by direct digital deals, with a split tech stack and a small programmatic team largely focused on the open market, according to its new md of advertising, Pierce Cook-Anderson. 

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