Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

This week’s Media Briefing will examine how AI licensing revenue is starting to emerge as a meaningful growth driver for publishers this year, even as traffic declines continue to put pressure on some advertising businesses.

  • Licensing lifts publishers in Q1
  • James Murdoch eyes Vox Media assets, newsrooms are using the World Cup to test editorial strategies, and more

Licensing lifts publishers in Q1

As publishers continue to reposition their businesses to be less reliant on traffic-dependent ad revenue, AI licensing revenue is emerging as a rare bright spot, according to first-quarter earnings.

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Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

In our last update on Possible 2026, held last week in Miami Beach, its founders and owners declared their intention to launch a European installment of the conference, to be held in Lisbon in October of 2027.

Both Christian Muche, co-founder and president of Possible, and Mark Shashoua, CEO of The Hyve Group, which owns Possible, offered little more detail, hinting instead that more news will be announced in the coming weeks. In a video interview (see below), Muche said the event in Lisbon will not be in a convention center.

As a media partner of Possible, Digiday also caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch.

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