Affiliate Idea Factory

As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives.

While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent of creators were using it at some point in their workflow, many believed brands would prefer the raw, human realness that creators bring to social media platforms and that the public’s general disdain for content made wholly by AI meant some influencers would avoid its usage, or potentially choose to disclose it. 

Those were the vibes at the end of 2025. But nearly five months into 2026 it’s clear that generative AI has embedded itself into creators’ workflows and processes, and, in some cases, their content — for better and worse.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

TikTok is no longer asking brands to repurpose their mobile content for billboards, it’s building the billboard creative from scratch.

This shift is at the heart of TikTok’s preferred partnership with Vistar Media, which is responsible for translating TikTok’s creative into formats that work across out-of-home screens.

“When agencies or brands are creating really compelling campaigns on platform, they are vertical. We need great partners to be able to reformat and reimagine these TikTok ads for screens of all different shapes and sizes,” said TikTok’s global head of media and licensing partnerships, Dan Page, adding that the platform only works with a “handful” of partners for “out-of-phone” — TikTok’s play on out-of-home.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More