OpenAI starts laying foundations for ChatGPT ads in EU

OpenAI appears to be getting ready to expand its ads business to Europe. 

A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run advertising in the European Union. The update adds a consent management system, essentially a mechanism that lets advertisers ask users for permission before tracking them, and stops tracking if that permission is withdrawn.

Advertisers can flag or exclude specific actions — a purchase, say, or a sign-up — from tracking. Moreover, the update also adds a country field to the data the pixel collects, suggesting OpenAI is building it with jurisdictional data handling in mind. 

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USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic

USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on referral traffic and programmatic advertising.

According to the publisher’s latest earnings published Thursday morning, “other” digital revenue — which includes digital content syndication, affiliate, content and AI partnerships, and licensing revenue — grew 125.6% year-over-year to $33.75 million in the first quarter.

While the company did not break out what percentage of this revenue was from AI licensing deals, USA Today Co. CEO and chairman Mike Reed said in the earnings call on Thursday that these deals had a “notable impact” on the company’s first quarter revenue.

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