Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

This story was first published by Digiday sibling Modern Retail

Amazon is hitting pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances.

“We recently let a small number of advertisers know that we’d be updating their available payment methods to pay with their seller or vendor account balance or Pay by Invoice,” Amazon wrote in a message to advertisers posted Tuesday on the Amazon Ads blog. “Based on feedback we heard, we’re deferring this change until August 1, 2026 to give this group of advertisers more time to prepare.”

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Google AI Max moves out of beta: Marketers sound off on the inevitable migration

The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI. 

Today, Google’s AI Max is moving out of beta. With that, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.

Come September, the search giant is further automating its search business, essentially moving from a keyword-based auction to an intent-based auction. 

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