Affiliate Idea Factory

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools.

The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers globally, allowing them to use their preferred third-party AI tools to create and manage their campaigns without having to switch up their current processes.

According to the company, the connector enables “secure, direct connection between Meta ad accounts and supported AI tools”, and while supporting things like cross-channel insights and campaign management. At launch, the AI connectors will support tools including AI assistants that support Model Context Protocol (MCP), such as ChatGPT and Claude, with more platforms added over time, per Meta, while availability depends on the advertiser’s plan within those tools.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

The fourth annual Possible conference ends today, having undergone a surge of attendance in the last year — which was palpably felt in the crowded hallways and million-decibel lobby of Miami’s Fontainebleau Hotel. According to Possible co-founder and president Christian Muche, the number of attendees this year surged to 7,500 from 5,400 in 2025.

As a media partner, Digiday hosted conversations with several executives and speakers at the Digiday studio smack outside Inspiration Hall, Possible’s largest stage. Each of the execs interviewed shared their thoughts on the growing effect and influence of generative AI on their businesses, and some dissected the economic forces shaping marketing and media spend.

Here are a few of the discussions Digiday’s editors teased out of the guests that swung by.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More