Affiliate Idea Factory

The podcast industry has entered its video era. But audience behavior hasn’t fully followed. 

Recent data shows more listeners still prefer audio, and switch between audio and video depending on context. That’s leaving producers to treat video as a growth lever rather than a full replacement.

And yet, while audio may be the dominant format, audiences increasingly expect video, meaning publishers must invest in both formats without losing sight of where demand actually sits. 

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Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising.

In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a captive audience of real people who have time on their hands. It’s a digital channel, so marketers can accurately track performance — and bots can’t access these in-flight portals, so every click, view and impression is legitimate.

The in-flight audience is also highly engaged, educated, more likely to have a high income, recall ads, etc. — enabling advertisers to reach their target audiences more effectively.

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