OpenAI set to expand ads to France, Germany and Ireland

Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the international rollout of its ad business.

The company is currently looking to hire a regional manager, ads solutions (EMEA), who will lead and scale OpenAI’s ad business across Europe, according to the careers page. The role, which requires a minimum of 15 years experience in digital advertising, media, tech and commercial leadership, is responsible for building out and heading up a regional team, as well as deciding strategies for the expansion, such as which countries to prioritize, which partners to work with — across agencies, tech, outsourced channel partners and resellers. While compensation has been listed, the role can sit in either the Dublin or London office.

Additionally, OpenAI is seeking six additional execs: a regional client partner and a customer success manager, each in Paris, Munich and Dublin, per the company’s jobs board — roles that will likely report into the EMEA regional manager, as the ads pilot gets underway across Europe. 

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Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content

This week’s Media Briefing looks at how AI crawlers now reach publisher content, one year after Cloudflare’s default bot changes.

  • Why the black market scraping economy still wins. 
  • Netflix strikes video licensing agreements with Penske Media digital brands including Variety and Rolling Stone.

From default blocks to ‘mixed-use’ bots

The AI crawling environment for publishers is fragmenting. On one side is a visible layer of declared “good bots” that go through infrastructure gatekeepers like Cloudflare, Fastly and Akamai. On the other is a much larger gray crawling economy that still sits largely outside meaningful oversight.

Last week, Cloudflare rolled out new rules for “mixed crawlers” — bots that can be used both for basic search and for AI training or agentic tasks — declaring a “deadline to end the free pass” for these kinds of bots, which it says disadvantages site owners and more transparent AI companies. On Sept. 15, the defaults will be set to allow for search but block training and agent use for pages with ads.

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