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This story was originally published on sister site, Glossy.

Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online.

At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery with shoppable product tiles, as well as Reddit-specific overlays that highlight signals like “Redditors’ Top Pick” or surface discounts. The update follows a sharp rise in commercial activity on the platform: Reddit reported a 40% year-over-year increase in high-intent shopping conversations, while 84% of users say they feel more confident in purchases after researching there.

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This story was first published by Digiday sibling Modern Retail.

Practically every retailer is racing to adopt artificial intelligence throughout their businesses. But ensuring that these AI agents produce quality, consistent results is an additional challenge.

Lowe’s is one of the retailers actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions. In March of last year, Lowe’s released Mylow, a virtual assistant for customers that can answer questions about home ownership, provide information about building home improvement projects and search for products. Last May, the company announced Mylow Companion, an employee-facing AI tool for customer service and employee onboarding. Associates can use that assistant to access product details, project advice and inventory information that customers may ask them for.

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