How Bandit Running is expanding internationally while staying hyperlocal

This story was first published by Digiday sibling Glossy.

Despite competition from some of the biggest companies in the world, including Nike and Adidas, Bandit Running has quietly become one of the most interesting brands in running.

The New York-based brand is known just as much for its hyperlocal focus on running clubs in New York City as for its design aesthetic, which draws from streetwear and fashion without sacrificing performance. Through hosting community runs and sponsoring big races, Bandit has courted serious runners and niche communities, leading to praise from influential runners’ blogs like the Substack Trail Waves.

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Dentsu strikes Meta deal to build plumbing for mass influencer activation

Major advertisers marshal increasingly large hosts of influencers to support their marketing goals. But many lack the necessary internal scaffolding to connect creators with campaign briefs quickly enough to make that scale count.

Agency holding group Dentsu is attempting to build up that scaffolding via a partnership announced today (July 7) with Instagram, Threads and Facebook parent firm Meta.

The Japanese-owned holding company is set to integrate the tech firm’s Creator Marketplace and Partnership Ads into its operating system Dentsu.connect through an API partnership. In plain English, it’s allowing users of its internal systems to manage social listening, creator selection and paid activation within the same dashboard, blending Dentsu’s own data with Meta’s platform.

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