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LADbible Group is cutting approximately a dozen staffers on its social video team based in Manchester, in the U.K. This comes after a round of layoffs to the social video team in London last fall, which impacted about 10 people, according to people familiar with the matter. 

LADbible Group (which operates LADbible, SPORTbible and Betches Media) is one of the most dominant publishers on social platforms like Facebook and TikTok. It built its business around viral, entertainment-driven video content designed for young audiences. The media company regularly racks up tens of billions of views each year across social platforms — a scale few traditional publishers can match.

But growth driven by shareable, user-generated content — often the bulk of LADbible Group’s presence on Facebook and TikTok — may be slowing.

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In-house entertainment studios are the new social media team.

Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp of development at $300,000 to $360,000, reporting to Pam Kaufman — the Paramount exec Gap poached in January to become its first chief entertainment officer, reporting directly to the CEO. Kaufman’s remit spans music, television, film, sports, gaming, film, sports, gaming, consumer products and cultural collaborations. She and whomever lands the vp role will be based in a new office on Sunset Boulevard.

But they won’t be the only ones there. Gap is also recruiting an HR manager for the entertainment and licensing division, a senior counsel for entertainment and commercial contracts alongside a senior manager of photo and video production.

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