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This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.

• Televisión
• Skydance’s leadership lineup, Google’s Hollywood charm offensive and more

Televisión

I’ve never been a fluent Spanish speaker (lo siento, Mom). But I did watch a fair amount of Spanish-language TV growing up. Especially “Sábado Gigante,” thanks to my maternal grandparents who would often babysit my sister and me. I didn’t really know what Don Francisco was saying, but I was captivated. 

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This story was first published by Digiday sibling Modern Retail.

Marketing school was in session at Shoptalk Fall in Nashville, but this time, the students were the teachers.

Last week, a panel of five Gen Alpha shoppers, ranging from middle schoolers to high schoolers, took the stage to talk candidly about what they want and don’t want from the brands competing for their time, dollars and clicks. The conversation touched on various topics, from the use of AI in ads (“That’s a huge turnoff”) to why analog media is so hot right now (“I do need to feel different and unique”).

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