‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy

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At the start of this year, Vancouver-based tech company Hootsuite came under fire over a contract with the U.S. Department of Homeland Security (DHS). DHS oversees Immigration and Customs Enforcement, or ICE. News of the tech company’s partnership made its rounds online, prompting some creators to end their own partnerships with Hootsuite.

Tameka Bazile was one of those creators. Bazile said she was concerned that Hootsuite’s social‑media management and monitoring tools would allow ICE to track and surveil online users. Hootsuite CEO Irina Novoselsky has refuted those claims, saying that its contract with ICE does not include tracking or surveillance of individuals, according to CBC News. Digiday reached out to Hootsuite to understand its approach to creator partnerships after the fallout.

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In fighting a whistleblower suit, WPP put its own account of media agecny trading on the public record

The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own internal documents into the public record for the first time — have added significant texture to both sides of a case that initial headlines only scratched the surface of.

Most notably among the exhibits is Foster’s own internal report to GroupM CEO Brian Lesser, which contains internal data on client opt-in rates, platform spend, and income targets that haven’t been public until now. The materials were first reported by The Times.

Before unpacking those materials, here’s a recap of how the case reached this point. 

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