WTF is Markdown for AI agents? 

Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either. 

AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents. 

Plus, as the volume of non-human agents visiting web pages continues to increase (one in every 31 visits to a site is from a non-human agent, per Tollbit’s latest report), the inevitability of needing to cater better to these agents’ requirements rises.

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‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message

Three days before the first ads were set to appear inside ChatGPT, the marketers testing them received a brief update: the launch date had shifted from Feb. 6 to Feb. 9. No explanation came with it – just a scheduling change from a company still working out how openly it wants to talk about becoming an ads business. 

The timing raised eyebrows. 

The same day OpenAI notified marketers about that shift, rival Anthropic began running a brand marketing campaign during its Super Bowl slot, taking aim at the idea of chatbots selling ad space — an unsubtle critique. For some marketers, OpenAI’s delay looked less like a technical adjustment and more like optics management: let the noise pass, then proceed. 

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