WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?

This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content. 

The trade body’s president and CEO, David Cohen, revealed its legal framework – the AI Accountability for Publishers Act at the IAB’s Annual Leadership Meeting (ALM) in Palm Springs on February 2. 

The legislation seeks to hold AI companies to account for illicit scraping and failing to comply with publishers’ “no crawling” specifications in their robots.txt files, which are notoriously difficult to enforce — non compliance poses pretty devastating consequences for publishers. 

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Programmatic is drawing more brands to this year’s Winter Olympics

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to run alongside Peacock’s stream of the 2026 Winter Olympics.

“We’re an American heritage brand,” noted Stephanie Sandkvist, head of retail media and Amazon at Groupe SEB, All-Clad’s parent company. As such, the chance to run ads in front of audiences cheering on Team U.S.A. during ice hockey or ski jump events without having to invest in a sponsorship or expensive linear package was a “no brainer,” she said. It’s a milestone event for the business.

Events like the Olympic Games used to be the preserve of the industry’s largest advertisers. But since NBCU began allowing brands to buy Olympic ad inventory via programmatic means two years ago for the summer Paris games, one of sports media’s crown jewels is accessible for brands with smaller budgets. 

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