Media Buying Briefing: With so much at stake, midterm election spending is insane

You know it has been the craziest midterm political season when, under the guise of “U.S. Government,”  the White House — the United States’ federal seat of power — is running a campaign touting President Trump’s accomplishments when he isn’t running. Critics call the unprecedented move an abuse of power, while the White House calls it a “public service announcement.”

Whichever side of the political spectrum you sit on, it’s another $20 million or so pumped into an already red-hot market for political advertising, which is on track to break spending records to the tune of nearly $12 billion. (The estimate is $11.6 billion according to AdImpact, but hey, what’s $400 million among attack ads?)

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing

Maya Raichoora built her career on short videos that teach people to visualize — the technique she credits with getting her walking again after years in hospital.

The videos took her Instagram past 600,00 followers and led Nike to make her its first mental fitness trainer in 2024. Now, she runs an event for her following every month and expects that to carry the next stage of her career. “I do think the future is going to be in real life,” she said at an event last week hosted by MKTG Sports + Entertainment and Rising Ballers on the future of creator marketing in sports. 

Raichoora is already putting that into practice. She’s moving her followers off Instagram, the platform that built her audience, and into a monthly event she believes will outlast anything she posts. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More