Performance Marketing Strategies
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments — in the TV, streaming and digital video industry during the first half of 2026.
2026 has been a weird year.
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Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media, CTV and social media — to identify key trends and best practices in our CMO Strategies series.
In this installment, Digiday+ Research focuses on an analysis of creator marketing and its role in marketers’ playbooks.
Creator marketing is booming, and it’s no longer confined to social media feeds. U.S. brands are expected to spend $13.7 billion on influencer marketing by 2027, according to eMarketer.
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