Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.

MediaLink has spent years owning the art of wining and dining CMOs at Cannes. This year, it turned that same playbook on creators.

UTA, its owner, hosted an invite-only dinner for more than 70 creators spanning sports, fashion, food, lifestyle and news. Expected guests included Olandria Carthen, Brittany Broski, David Dobrik, Keith Lee, LaurDIY, Colin & Samir, Joanna Teplin and Clea Shearer. At a festival where one company’s absence from a patch of sand can be read a dozen different ways, Cannes’ resident molehill-mountaineers will find plenty to chew on over that guestlist. 

Anyway, here’s our molehill.

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The hunt for a post-LiveRamp successor is already underway

Earlier this week — on Tuesday evening to be precise — several ad execs from both advertisers and agencies gathered at the Il Teatro restaurant in Cannes, France, to talk about what should happen now that LiveRamp is likely to be acquired by Publicis Groupe.

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If that deal goes through, plenty of companies want to fill the gap it leaves behind, including the dinner’s host: Hightouch.

“I really believe that the market and the ecosystem need a neutral party, and that’s the position that we’ve been playing in, and now we’re really trying to rise to the occasion with the recent news,” said Tejas Manohar, the company’s co-CEO.

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