Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards

Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026?

Digiday has learned that Omnicom Media is partnering with Pinterest to let the former’s Creo influencer agency reach the latter’s access to the creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform.

Part of the appeal in collaborating with Pinterest is that, unlike some other social networks that attract passive viewing, Pinterest users are often there to find something in particular, actively seeking ideas, which makes creator-driven content there more potentially impactful.

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Media Briefing: Here’s what media execs are prioritizing in 2026

This week’s Media Briefing looks at the main business areas publishing executives have their sights set on as they head into 2026, recalibrating around AI advertising revenue opportunities, brand marketing, and video and creator opportunties, after a humbling 2025.

  • Publishing execs have their eye forward and sleeves rolled up for the new year
  • What OpenAI’s new Academy for News Organizations means for journalism, GQ editor steps down, and more.

All eyes forward

Media execs have big goals for 2026. They’re setting their sights on AI revenue and visibility opportunities, brand marketing pushes, plus a big year in U.S. politics and sports. 

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