Affiliate Idea Factory

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.

• The future of the future of TV
• Google’s AI-powered CTV platform, Instagram’s CTV app and more

The future of the future of TV

No one knows how 2026 will play out. But many of the major developments this year are likely to be ripple effects precipitating from events of the past year. Here are five in particular that are most likely to dominate storylines and strategies across the TV, streaming and digital video industry in 2026.

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Entering 2026, AI tools that were considered cutting edge only a year ago are now embedded across workflows for brands and agencies. Marketers are using AI to support work functions from text and image creation to data analytics, consumer targeting and engagement. 

Yet this rapid evolution has also brought new challenges: how to best integrate AI into internal workflows, the complexity around agentic AI and the ramifications of AI search.

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